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5 Benefits Of Channel Letter Signs That You Cannot Ignore

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At a time when every main street business in Detroit is competing for the attention of prospective buyers, the ability of channel letter signs to make a business stand out really cannot be ignored. Engaging signage is often the starting point of the buyer journey and channel signs let you start it right. In this article we look at the five biggest benefits of custom channel letter signs. What are channel letters? Channel lettering  is comprised of two basic features: three dimensional letters and illumination. Unlike other signs that are raceway-mounted (mounted on a backboard), letters in a channel sign are mounted individually. Each letter conceals its own lighting too. This gives business owners a lot of freedom to customize the appearance of the sign and play around with lighting. Custom channel letter signs are often seen above restaurants, hotels, boutiques, office buildings and other such establishments. Benefits of Channel Letter Signs Highly Visible Dimensional letters lit...