Detroit Signs and Graphics

Businesses have turned increasingly to vinyl vehicle wraps for their commercial vehicles to promote their products and services. Wraps offer the best of both form and function. They can turn cars, pickups, vans and trucks into roaming billboards, all the while protecting the paintjob from dents and scratches. In this article we discuss why custom vehicle wraps are such an effective form of out-of-home advertising. Turn heads and grab attention Creatively designed and brightly colored vehicle wraps are an immediate visual draw on the road. In a sea of white, silver, grey and black cars, vibrant wraps really stand out. They are a great way to get eyeballs on your business name, logo, and promotions. Best of all, they aren’t just advertising to other drivers, pedestrians will notice them too. Large potential audience The larger your fleet the greater your reach will be. Commercial vehicles tend to drive thousands of miles every year – which is just perfect for advertising reach! Wraps are...

Think branding and the mind immediately goes to dramatic advertising – like viral social posts, TV ad spots and influencer marketing. In fact, signage plays just as important a role in establishing brand identity. Interior business signs are an intimate visual touch point once clients and customers enter the premises. Unlike outdoor signs that build brand value, indoor signage has the potential to cement perceptions. In this article we are looking at the critical role indoor signs play in elevating the holistic picture of what a brand represents. Here are five ways interior signs can elevate a brand: Creative showcase Attention to detail Brand pride Signage that meets industry expectations ADA compliance Creative showcase Creative custom indoor signs such as wall murals, lobby signs, coordinated door signs and unique wayfinding signs are extremely eye-catching. Visitors will be enthralled not just by the signs themselves but by the effort the organization has put into showcasing its cr...

Design them right and outdoor signs will attract customers to the business in droves. By some estimates, exterior signs can increase the customer base by up to 50%! Signs are integral part of an effective marketing strategy, one that doesn’t just generate leads but also helps bolster the brand. From illuminated channel letters to post and pole signs, find out how custom outdoor signs can garner more for your business. 1. Positioning the brand The perceived quality of exterior business signs speaks to prospective customers. People develop expectations of a business’s products and services based on its signage. Quality signage will build trust and drive traffic whereas generic looking signage can become a reason to ignore it. 2. Extension of the business Out-of-home advertising is one of the most effective means of reaching people, which is why it is such a hard-fought battleground – think radio ads, TV commercials, print advertising and billboards. Outdoor signage is similarly an extens...